China is a big country with a population of 1.3 billion and the world's largest consumer and producer of clothing. In recent years, China's apparel industry has developed greatly. The development of the apparel industry has greatly promoted the development of China's national economy. In 2005, the total output value of textile and apparel accounted for about one-tenth of the national total output value, and has been exported for five consecutive years. The foreign exchange surplus first, the clothing industry has always made a huge contribution to China's export earnings. At the same time, China has become the world's largest garment production and processing base. For every three garments in the world, one of them comes from China.
From January to December 2007, Chinese garment enterprises above designated size completed a total of 20.159 billion pieces of garments, including 9.456 billion pieces of woven garments and 10.703 billion pieces of knitted garments, which were 14.36%, 13.13%, and 15.47 higher than the same period in 2006. %. The output of enterprises above designated size accounted for about 39% of the total apparel output of the entire industry, an increase of nearly 6 percentage points over the same period last year. In 2007, the apparel output of the whole industry was 51.2 billion pieces, which was the same as that in 2006. Among them: 17.8 billion pieces of woven garments, a year-on-year decrease of 1.11%; and 33.4 billion pieces of knitted garments, a year-on-year increase of 0.60%.
From January to March 2008, a total of 431.2221 million pieces of clothing were produced, a cumulative increase of 5.87% year-on-year. From January to March, the national cumulative production of woven garments was 198.424 million pieces, a cumulative increase of 5.93% year-on-year; the national knitted garment production was a total of 232.797 million pieces, a cumulative increase of 5.81%.
For the apparel industry, the key tasks of the "Eleventh Five-Year Plan" development are: increase and accelerate the construction of independent apparel brands, absorb international design talents, and improve product design capabilities; strengthen product design and marketing; actively seek out international market breakthroughs, Use international marketing methods to increase the proportion of private brand exports, and strive to form a number of independent and well-known brands with international influence by 2010; actively promote the use of advanced clothing equipment to the end of the "Eleventh Five-Year" industry international advanced level equipment is more important Reaching 50%, the labor productivity is increased to 70,000 yuan per person per year.
Mode of Operation
The apparel operation mainly includes three links: R&D and design, processing and production and brand channel operation. The profit distribution on the apparel value chain is approximately: R&D and design accounted for 35%, brand channel operation accounted for 55%, and processing production accounted for 10%. This has formed a smile curve for the men's fashion casual shoes and apparel industry. The commercial value gained in the design, R&D and brand channel operations is much higher than the production and processing.
According to the smile curve of men's fashion casual shoes and clothing, the commercial value gained from the R&D design and brand channel operation is much higher than the processing and production link. Three business models can be extended from the smile curve fashion casual menswear industry: professional processing model, asset-light operation model, and vertical integration model.
(The smile curve of clothing refers to the three links of R&D and design, processing and production, and the operation of the brand channel. The profit curve looks like a smile.)
Due to the opening of the market and the increase in the number of exported textiles, the current standards can no longer meet the requirements of product quality and market changes. Most joint ventures, sole proprietorships, and enterprises with export tasks adopt the standard of the agreement, and evaluate and accept the products according to the agreement between the supplier and the buyer. Enterprises that are accustomed to relying on national standards or industry standards claim that no standards restrict their product development.
Throughout the domestic textile market, especially in the manufactures and apparel markets, many of the brand-name products recognized by consumers, their production enterprises have all implemented strict technical standards and inspection systems, and all have adopted superior national standards and Industry-standard enterprise internal control standards. Famous brand products are based on excellent product quality and supported by high standards. These consensuses and practices have played a positive role in promoting technological progress and product quality improvement in the textile industry.