This year 2020 is a year of transformation and upgrading of my country's apparel and textile industry. If design is the ladder for China's innovation and development, then the fashion industry is the vanguard of leading the design trend.
Global Bay Area Creative Exchange Center
The urban agglomeration composed of two special administrative regions of Hong Kong and Macau and nine cities in the Pearl River Delta of Guangdong Province is one of the four largest urban agglomerations in the world. It is comparable to the New York Bay Area, San Francisco Bay Area and Tokyo Bay Area in the United States. World-class urban agglomerations and important space carriers participating in global competition.
Shenzhen Creative Fashion Week
In the construction of the Guangdong-Hong Kong-Macao Greater Bay Area, the national development strategy has risen to become the "leader of China's fashion industry chain" of the textile and apparel industry, which is "light industry manufacturing as the pillar." With the development of the Guangdong-Hong Kong-Macao Greater Bay Area, Shenzhen as a design capital is gradually moving towards the forefront of fashion trends, and Shenzhen Original Design Fashion Week has also become a practitioner of fashion innovation.
Shenzhen Original Design Fashion Week was established in 2014 and played an irreplaceable role in the process of in-depth cooperation with the global fashion industry chain. Each fashion week will attract a large number of clothing designers from all over the country to carry out continuous and in-depth design. interact.
Creative design boom and design ecological chain sharing
For example, FashionSource Shenzhen International Apparel Supply Chain Exhibition is a vertical interpretation of the creative ideas of Guangdong, Hong Kong and Macau from the perspective of the supply chain, while Shenzhen Original Design Fashion Week is a horizontal view of the relationship between Guangdong design and the era from the perspective of design Interpretation.
"Evolution" is the theme of Shenzhen Original Design Fashion Week in 2020. The essence of evolution is the change of the group's gene frequency. The ecological evolution of the fashion industry is essentially the whole process of market changes, consumer thinking and consumption behavior, designer and designer brand adaptation, fashion week platform carrying and function evolution.
The integration of Chinese and Western cultures and the coexistence of multicultural values are the biggest differences between the Guangdong-Hong Kong-Macao Greater Bay Area and other Greater Bay Areas. 2020 Shenzhen Original Design Fashion Week is based on "commercial landing", with the purpose of cultivating the new generation of original designer power, with design brands/studios/design institutions as the core, covering work release, product display, industry forums, business exchanges, Rich content such as fashion trends.
Good design is not just a commercial feature, it can also cause changes in consumers and local culture. Shenzhen Original Design Fashion Week hopes that designers and designer brands should have the consciousness: to establish a new way of thinking, adapt to changes in the market environment, and constantly try to innovate in line with real needs.
